Corporate Communication Consulting
Corporate communication consulting is a strategic communication management process that helps your brand establish effective, consistent, and trust-based relationships with both internal and external stakeholders. How you are perceived by your stakeholders; the connections you have with your employees, and the way you build relationships with your customers and business partners, form the fundamental building blocks of corporate communication.
In the rapidly changing business world, offering just a quality product or service is not enough. A brand’s ability to maintain its reputation, build an emotional connection with its target audience, and develop effective communication strategies in times of crisis are key to success. This is where corporate communication consulting comes into play.
Corporate communication consulting services cover a wide range of areas, including PR management, employer branding, reputation management, and media relations. The goal is to strengthen your brand’s identity, gain the trust of your target audience (both internal and external stakeholders), and create a sustainable communication ecosystem.
Corporate communication consulting not only moves your brand forward in the present but also helps position it for the future. Communication processes developed through strategic planning, innovative global approaches, and detailed analysis contribute to building a strong reputation and sustainable growth for your brand.
The following sub-services are included in corporate communication consulting:
PR Management
PR management, which is one of the key elements of sustainable and successful communication strategies, ensures that your brand builds an effective and trust-based relationship with its target audience. This includes:
1.Launch, Re-Launch, Sponsorship, and Event Management
Preparing strategic launch plans for the introduction of your brand’s new products, services, or projects. Carrying out re-launch activities during rebranding processes. Increasing brand visibility through sponsorships and events.
2.Preparation of News Content for Traditional Media and Digital Channels
Creating news content that reflects your brand values. Optimizing these contents to reach the target audience through traditional media (newspapers, magazines, television) and digital platforms (websites, social media). (We have partner agencies that support PR services)
3.Creating a Brand Story
Creating memorable and authentic brand stories that will establish an emotional connection with your target audience and capture their interest. Developing content that reflects the essence of your brand, from its founding purpose to success stories, supporting the brand story and contributing to the creation of a strong identity. Adapting your brand's story to all communication channels in a consistent tone and language to ensure coherence.
Employer Branding
Designing a communication process based on trust, loyalty, and commitment for the internal stakeholders, employees. Developing exemplary projects to increase employee satisfaction, attract qualified talent to the organization, and strengthen the perception of the employer brand. Preparing internal communication plans that support employee engagement and accurate brand representation.
Reputation Management
Reputation management is a strategic consulting area that ensures a brand is positively perceived in society and develops effective solution mechanisms in crisis situations. Reputation management is addressed in three main areas:
1.Monitoring Service
Selecting and tracking tools to monitor your brand on digital and traditional media platforms. Analyzing the data obtained from monitoring tools to develop proactive and reactive actions. Continuously optimizing the brand’s communication performance and identifying risks in advance.
2. Perception Management and Crisis Communication
Making strategic plans to shape and reinforce the brand’s perception among the target audience. Protecting brand reputation by implementing quick and effective communication methods in crisis situations. Supporting the process with pre-prepared crisis scenarios, procedures, and action plans. (We have partner agencies that support crisis management processes.)
3.Leadership Communication
Ensuring that your leader (who may also be the brand spokesperson) communicates effectively and strategically with their target audience. In this regard, preparing speech scripts for the leader, shaping messages for media and events, and providing consultancy services to strengthen personal brand perceptions. Ensuring that leaders address the public with the right messages during crisis situations.
