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Emotional Appeal Elements in Advertising

Attractive elements are an effective method to facilitate attention-grabbing and memorability, which is the primary purpose of advertising.

Why Should Media and Medium Mix Be Made?

Media mix, which is one of the tactics used by brands to achieve their marketing goals and contact the right audience, is a combination of focused communication methods.

Insights for Advertising

Insights in advertising is one of the most critical and valuable issues for both the brand and the agency.

How to Achieve Competitive Advantage?

The number of brands offering similar products and services is increasing day by day

What is Second Screen Advertising?

Meet second screen advertising, one of the shortcuts and new ways of communication.

Positioning for Beginners

In short, positioning is "The effort of the business to create benefit and perception in the mind of the consumer.

The Multi-Unknown Equation of the Communication World

Generations have been discussed and analyzed in many fields for years.

Positioning Strategies

Brand positioning refers to the determination of the perception that the brand will create in the minds of consumers.