Blog
How to Create an Employer Brand on Social Media?
Today, gaining and retaining qualified human resources has gone beyond salary, fringe benefits or career opportunities. Employees now want to be a part of a value, an experience, a sincere and unique culture at work. When making their decisions, they give at least as much importance to the question “Who will I work with there and in what kind of environment?” as they do to their salary.
The New Era in Brand Positioning: The Power of Databased Creativity
Brands no longer just offer products or services; they also try to create a unique world in minds. Gaining a meaningful place in this world is possible not only with creative ideas, but also with data, that feeds insight and technological possibilities.
Greenwashing Exam in Times of Crisis
Concepts such as sustainability, inclusiveness and equality have taken center stage in the communication language of organizations in recent years
The Power That Differentiates Your Brand: Effective Corporate Communication Strategy
One of the quietest yet most chaotic rooms in an advertising agency is undoubtedly the strategy room.
Leadership Trends to Build Brands in 2025
The business world is entering a new transformation process with rapidly developing technology, changing employee expectations and global economic fluctuations.
Understanding Generation Z in Business
Generation Z is an important part of the workforce. When the characteristics of Generation Z are understood and employee engagement is ensured with the right management tactics, business success will follow.
The Forgotten Hero of Communication Strategies: Internal Communication
Since the early 20th century, corporate communication has evolved and developed continuously and new topics have been added to its scope every day.
Brand Promise
A brand promise can be defined as a communication element that reflects the core values of a brand. This communication element is based on the benefits provided by the brand.
Emotional Appeal Elements in Advertising
Attractive elements are an effective method to facilitate attention-grabbing and memorability, which is the primary purpose of advertising.
