E-Commerce Websites

E-commerce sites are used by many companies from small businesses to big brands. In recent years, internet usage has become widespread and mobile commerce (m-commerce) has developed rapidly. Securing digital payment systems has also supported this process. All these factors have enabled the e-commerce sector to gain great momentum. Users benefit from advantages such as shopping without visiting stores, choosing the most suitable product by price comparison and delivery at the door. These conveniences make e-commerce increasingly preferred. 

What is an E-Commerce Site?   

E-commerce sites are digital stores that sell products or services over the internet. Through these sites, users can review products, add them to the cart, place orders by paying online and complete their purchases. Unlike traditional retailing, e-commerce sites are open 24/7 and offer the opportunity to reach a wide customer base without the need for a physical store.  

E-commerce sites are divided into different categories according to the business model and customer base in which they operate:  

Business to Consumer (B2C)  

It is the most common e-commerce model. Companies sell their products or services directly to individual consumers. Platforms such as Amazon, Trendyol, Hepsiburada are examples of the B2C model.  

Business to Business (B2B - Business to Business)  

It involves trade between firms. In this model, manufacturers, suppliers and wholesalers sell in bulk to businesses. Platforms such as Alibaba and ThomasNet are examples of the B2B model.  

Consumer to Consumer (C2C)  

It enables direct shopping between individuals. Second-hand product sales platforms fall into this category. Sahibinden.com, Letgo and eBay are examples of this model.  

Consumer to Business (C2B - Consumer to Business)  

It is a model where individuals offer products or services to businesses. Platforms such as Upwork and Fiverr, where freelancers find work, fall under the C2B model.  

Subscription Based E-Commerce  

A model where users subscribe to a product or service for a certain period of time. Examples include Netflix, Spotify and e-commerce sites that offer subscription boxes.  

E-commerce sites have become an indispensable part of modern commerce. While offering consumers fast, reliable and easy shopping, they also provide an effective solution for businesses to reduce costs and increase sales. It is possible to create a successful e-commerce site with the right planning, a strong infrastructure and effective marketing strategies.