Brand and Communication Strategy Consulting
To meet the current needs and expectations of the brand and to achieve its future goals communicatively, a strategy study is conducted. This study takes a broad perspective, from the brand's culture to the dynamics of the ecosystem in its target market. The strategy work, aimed at ensuring that the brand identity is strongly represented, turning the brand’s unique aspects into communication advantages, establishing effective communication with the target audience, and gaining a competitive advantage, involves a detailed evaluation of brand assets and improvements in areas where needed. If necessary, these elements are restructured, and the brand's value propositions are clarified. Comprehensive research on the target audience and market dynamics is conducted, and the current situation is analyzed. The outputs of all these analyses are combined with the brand's goals to define a core strategy specific to the brand’s nature and characteristics. At the end of this process, a foundation is prepared that not only meets the brand’s current needs but also supports its future growth goals.
Within the framework of the developed and documented strategy, insights that the creative team can use are provided. This allows teams working on communication channels to progress along a common narrative and goal axis, ensuring effective management of communication channels, content planning, and consistent storytelling of the brand's narrative across all platforms. The roadmap created for strategic communication is updated in 6-month periods, taking into account the brand’s current position, development process, communication trends, and changes in the target audience.
Within the framework of brand and communication strategy consulting services, an approach is adopted to meet all the current and potential communication needs of the brand, providing comprehensive strategic support. For example, in cases where a previously developed and implemented strategy has not achieved sufficient success, without altering the core elements of the main strategy, the deficiencies in the current strategy are addressed within the scope of our collaboration. In this process, a new plan is made in accordance with the updated strategy and put into action. Consulting services are provided when specific issues such as "personal branding" and "creating brand purpose-story" need to be included in the plan, and when the existing strategy needs to be deepened.
To meet the brand's short, medium, and long-term communication goals, action proposals are provided through quarterly presentations that also consider sectoral analysis and track dynamics in the communication world. This ensures that the applied strategic brand communication remains up-to-date and offers proactive working opportunities for emerging needs.
