Branding
Positioning Strategies
Brand positioning refers to the determination of the perception that the brand will create in the minds of consumers.
How to Achieve Competitive Advantage?
The number of brands offering similar products and services is increasing day by day
Why Should Media and Medium Mix Be Made?
Media mix, which is one of the tactics used by brands to achieve their marketing goals and contact the right audience, is a combination of focused communication methods.
Brand Promise
A brand promise can be defined as a communication element that reflects the core values of a brand. This communication element is based on the benefits provided by the brand.
The Forgotten Hero of Communication Strategies: Internal Communication
Since the early 20th century, corporate communication has evolved and developed continuously and new topics have been added to its scope every day.
Leadership Trends to Build Brands in 2025
The business world is entering a new transformation process with rapidly developing technology, changing employee expectations and global economic fluctuations.
The Power That Differentiates Your Brand: Effective Corporate Communication Strategy
One of the quietest yet most chaotic rooms in an advertising agency is undoubtedly the strategy room.
Greenwashing Exam in Times of Crisis
Concepts such as sustainability, inclusiveness and equality have taken center stage in the communication language of organizations in recent years
